Top 3 things journalists should never do.....

Reading the list it strikes me as actually being the top things journalists should do....

In any event, these are the ones that stood out to me the most:

#2 Always be willing to let any answer -- including one on deadline -- completely change the story's direction.

I like this one because it's a good reminder to stay open-minded about the information you collect, things often aren't always as they seem or how our preconceptions tell us they should be.

#7 Be responsive. When a reader gets in touch, listen & follow up. Without an engaged audience, you're talking to yourself.

I think we all have the tendancy to be somewhat self absorbed, this reminds us that the other half of speaking is listening, and not listening can mean missed opportunities.

#13 Never say you're unbiased. You are biased. The best journalists mitigate their biases, they don't deny them.


This pretty much speaks for itself, but I will add that even if you have a personal bias, that doesn't mean you cannot objectively present both sides, it's really a matter of giving someone else a voice that you don't interrupt.